IDEAS ILLUMINATED EMART was born out of a passion for photography and the desire to elevate the art form to new heights. As a subsidiary of EMART, the brand specialized in producing high-end photography equipment, with a focus on backdrop stands and lighting stands.

From the very beginning, our brand was dedicated to creating products that catered specifically to the needs of photography studios and professional photographers. Every product was designed with the utmost attention to detail, with features that enhanced functionality and durability.